If a new customer or prospect wanted to find your place of business right away, where would they look? Keep in mind, your prospect does not know you exist yet, should they look in the yellow pages? Which one? Should they look elsewhere or maybe just drive somewhere? Maybe an internet search engine, again which one? Would a search in one of these places be successful, time efficient, and useful? We already know the answer is all to often more like overwhelming, frustrating and inefficient.

With all this fantastic high technology, shouldn't it be easy to at least find the products and services that you are looking for?

After years searching for better resources, Fullindex.com has created the simplest, most efficient and effective way for customers or prospects to find your business. But who are potential customers and what do they expect from businesses in this time of mass information? What we found is surprising but simple. Customers, the people who want or need merchandise, information and all kinds of resources are a broad group. They are other businesses, retail customers of all kinds, governments, institutions and millions of other collections of people with common interests and cultures. The ever-increasing diversity of the potential customer makes any form of current resource locating tools cumbersome and disorderly. From these groups of customers we found one thing that they all agreed on in regards to locating products and services. In fact they are imploring the business world to do just one very specific, very important, very powerful thing.

Customers want businesses to create a standard and get organized on the Internet.
What kind of standard could this be? No one really knows how the Internet could be completely organized. But Fullindex.com may have a substantial solution for finding products and services in a standardized way. We call it the World Address Book of Products and Services. This is a bold step for the Internet because it challenges the current standards. The question is, what is the standard of the Internet? Does it have a standard table of contents or index? No. Does it have any standard method of organizing its content in a logical and neutral fashion? No. What it does have is a precise way to find a certain file called a web site from any online computer. That's great if you already know the file name or web site address. Currently the means to locate addresses is a maze. There are thousands of sites that have dozens to millions of addresses all organized in vastly different ways. Most of these sites are full of advertising and peripheral links that create confusion and often remove the user to some unforeseen location. They are all arranged differently and often outwardly promote their own brands or those of advertisers. There is no current standard.

The standard is set by you.
You help create the standard by uniform use. If you participate in a set of organized rules of indexing web site using a structured, consistent format, you become part of the standard. Just like a phone directory, all people together in alphabetical order creates a standard that we can all use. Take that and then imagine all businesses that have a product or service to sell in the same kind of organized format. Except you can look up a listing by a company name or a product or service, plus choose only the ones in a certain geographic location. Locate a mini-market in a certain zip code or a contractor in a certain city. Also locate what you are looking for by, state, province, or country.

Find anything all in one place.
For a solid standard you should expect one more thing. Your new directory must not allow any business to have any kind of advantage over any other business. No one can buy a larger ad than you, or a more colorful ad than you, or a banner that appears near you. Your listing includes a brief description of your site and a link to your web site or a page of your web site. Combine the powerful features of an organized index of all businesses, with the clean, ad free design of our web site for a site that customers will return to over and over again. With more customers returning, everyone has more leads.

It is an index for the Internet.
With Free information for customers, free basic listing for businesses, and the most easy to use directory of any on the Internet, this is the most important place on the Internet to list your business, product(s) and service(s). We now live in a world where the economies have grown to sustain incredible buying power for individuals. The diversity of products and services available and the distribution is phenomenal. The global economy is here and people have never had so many choices.

Choices can be a double edge sword.
With all of the choices, customer buying power becomes an increasing dilemma, Product information overload. There are now far too many products and service for anyone to keep track of what is available at any given time. Even deciding on the features of a new computer presents an example of the many choices available for just one item. So where does the customer look to part with their hard earned income? The answer to that is as big as the global economy itself, everywhere. But wait! This is the age of high technology. People don't just automatically head for the most densely populated business district any more. First they wonder, is there a faster way to find what I am looking for? They see fragments of information scattered all over the place. There are phone books, newspapers, magazines, TV ads, and mail ads just to name a few. People wonder isn't there one place that I can just find everything?

Do people really have to hunt through all of these resources and sort out all of the things they don't want to see?
Not any more. As you and other businesses join Fullindex.com in building the first World Address Book of Products and Services, we bring to existence a way of finding things not possible before the Internet. Imagine all businesses that have a product or service to sell all in one place. You can simply look up a company name or a product or service, and choose a location. Locate a local business by the zip code or city. Or locate what you are looking for by, state, province, or country. Its so easy anyone can use it. There are no technical words and you can virtually find anything just by using the mouse.

Find one product or service out of hundreds of thousands in about 6 clicks.
Computers are a prime tool for organizing, alphabetizing, indexing and retrieving relevant information. They are infinitely better at that than they are at advertising. Even though the Internet is being used as a huge advertiser, it is perfect as a centralized access to a World Address Book of Products and Services. This is the simplest index that the internet has ever had.

The Internet Craves Direction.
We all create the Internet. We use it more and we add more pages every second of every day. With every page we add the Internet gets more like a maze to navigate. Search engines flourish, indicating the great need for direction and showing us that customers are asking the question WHERE ARE YOU? This proves that customers need in connecting to useful sites and for comparison-shopping. The World Address book makes a direct connection between your customer and you. You will never see our site advertising with banners or being cluttered with any links other than ones designed to connect users to subscribers.

Customers will see this site more as a Useful Shopping Tool or Public Service.
With all businesses listed in a structured system, with standardized results, and a non-commercial atmosphere, customers can feel comfortable that their selections are leading them to preferences of choice not results of chance.

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